Celebrate The Official Release Of PoiZ Wines

On March 6, 2010 PoiZ Wine Estate will be having our Official release. We will be featuring a fashion show at the beautiful Chateau Julien Wine Estate in Carmel, CA (PoiZ Sister Wine Estate).

Tickets are $30 for entry.

You can email info@poizwineestate.com or Tickets@WoogieWoo.com to purchase your tickets to the event or for group sales.

Wine, fashion and a good time

The Three E’s Of Being Sustainable

Environmentally Sound – Grape growing and winemaking techniques are sensitive to the environment.

Economically Feasible – Your plan of action is economically feasible to implement and maintain.

Socially Equitable – Your response to the needs and interests of society.


You can base all your goals of being sustainable off of these three principles!

Fun facts about Monterey County’s wine region

The Monterey County AVA (American Viticultural Area) boasts over 45,000 acres of vineyards, making it one of the largest vinifera grape-growing regions in California. Monterey County's wine region is bound by the Monterey Bay, California's coastal mountain range, and extends into the Carmel and Salinas Valleys. The County's long growing season and varied climate result in seven different unique AVAs that span throughout the 80 mile-long valley. Grapes grown in Monterey County are characterized by their intense varietal flavor and balance of sugar to acid.

Order your futures now!

From all of us at PoiZ Wine Estate we would like to apologize that our website is down. It needed a nice renovation. Your can place your future orders with us by emailing your order to – bbrower@poizwineestate.com There is a very limited product of our 2007 Merlot and once our designated retailers pick it up there won’t be much left. We want to ensure all our supporters from the beginning get first choice on our 2007 Limited Production Merlot. Happy Holidays!

Freezing temperatures sweep California!

Stages of Dormancy in Grapes

Main physiological stages exist related to dormancy and cold hardiness in grapes.

1. The first stage in the dormancy process is acclimation, which is the ability to adjust to climate change. Dormancy begins after the grapevine has ripened its final crop and no more shoot growth will occur. This will take place during the fall months; October and November.

2. The second stage, mid-winter hardiness, is the ability to survive particular climatic adversities, especially freezing temperatures during dormancy. This occurs December through February. There is a limit as to how cold hardy a particular cultivar can be based on its genetic background. When grapevines are exposed to temperatures 20 °F or below max hardness occurs.

The answer you all are waiting for is NO…. the grapevines were not affected by the freezing temperatures we saw in California last night. The cold temps actually helped the grapevine progress further into its dormancy period, where the vines will be through the winter months.

$20-Plus Wines Gain Share in October

Information provided by Wine & Spirits Daily:


“In perusing some data today from IRI we were surprised to discover that wines in the $20+ range were the fastest growing table wine category in the 4 weeks to November 1 (or the month of October) by a long shot. Their growth in October was several percentage points higher than in September, and also seemed to steal some share from lower end wines”.

“The lower priced wines, $8 and under, lost some momentum in October as compared to September, according to four-week food, drug and c-store scan data from IRI. Wines in the $11-$15 declined in October as well”.

“Meanwhile, wines priced $8-$11 gained share in October when compared to September. The top two price segments measured by IRI in this data ($15-$20 and $20+) both made gains, with the $20+ segment doing especially well. In dollar sales, $20+ grew 9.8% in September and 14.8% in October. In terms of volume, $20+ grew 14.2% in September and 19% in October. This is good news for super-premium wines, although it may mean that consumers who typically spent $50 on a bottle of wine are trading down to $20 or $30”.


PoiZ Wine Estate is excited to see our consumers move toward quality product at a moderate price of $20. With so many wines to choose from we thank you for sticking by PoiZ wines during rough times.

We are happy to answer any questions. Email Bobby at bbrower@poizwineestate.com

Learn More About PoiZ

You can help support PoiZ wines by becoming a “Fan” of us on FaceBook www.facebook.com/poizwineestate or following us on Twitter https://twitter.com/PoizWineEstate if you have any questions on PoiZ wines please email at bbrower@poizwineestate.com

A PoiZ Package

New Style.... New Look! Look for this package in stores near you starting in early 2010.

PoiZ Employees Take Tour

In order to ensure proper quality control of our product PoiZ Wine Estate employees went to visit the screening facility where the PoiZ package is being screened. PoiZ wines are all inspected to make certain our customers are only receiving the highest quality product.