$20-Plus Wines Gain Share in October

Information provided by Wine & Spirits Daily:


“In perusing some data today from IRI we were surprised to discover that wines in the $20+ range were the fastest growing table wine category in the 4 weeks to November 1 (or the month of October) by a long shot. Their growth in October was several percentage points higher than in September, and also seemed to steal some share from lower end wines”.

“The lower priced wines, $8 and under, lost some momentum in October as compared to September, according to four-week food, drug and c-store scan data from IRI. Wines in the $11-$15 declined in October as well”.

“Meanwhile, wines priced $8-$11 gained share in October when compared to September. The top two price segments measured by IRI in this data ($15-$20 and $20+) both made gains, with the $20+ segment doing especially well. In dollar sales, $20+ grew 9.8% in September and 14.8% in October. In terms of volume, $20+ grew 14.2% in September and 19% in October. This is good news for super-premium wines, although it may mean that consumers who typically spent $50 on a bottle of wine are trading down to $20 or $30”.


PoiZ Wine Estate is excited to see our consumers move toward quality product at a moderate price of $20. With so many wines to choose from we thank you for sticking by PoiZ wines during rough times.

We are happy to answer any questions. Email Bobby at bbrower@poizwineestate.com

Learn More About PoiZ

You can help support PoiZ wines by becoming a “Fan” of us on FaceBook www.facebook.com/poizwineestate or following us on Twitter https://twitter.com/PoizWineEstate if you have any questions on PoiZ wines please email at bbrower@poizwineestate.com

A PoiZ Package

New Style.... New Look! Look for this package in stores near you starting in early 2010.

PoiZ Employees Take Tour

In order to ensure proper quality control of our product PoiZ Wine Estate employees went to visit the screening facility where the PoiZ package is being screened. PoiZ wines are all inspected to make certain our customers are only receiving the highest quality product.

PoiZ Wine Estate is now on Facebook! Please go check us out and become a fan! First 50 fans will have access to the first vintage of 2007 PR Merlot!

The Final Package!

After weeks of testing.... We have finally came to the conclusion that a beautiful "Hot Pink" wax from Season's Creations was going to be the seal for the top of the PoiZ Merlot bottles. We will be bottling in early December and plan to have PoiZ wines in the market place by late Feb. If you are interested in learning more about PoiZ please contact Bobby at bbrower@poizwineestate.com

Be on the look out!

Bobby Brower is starting his own brand…. PoiZ! PoiZ represents, balance, style, quality and sophistication which every wine should have! This new fashionable brand will be carrying a full line up of wines consisting of Merlot, Chardonnay, Rose and Cabernet. Start looking out for these amazing wines in January of 2010! Stay tuned for who will be carrying these wines by you!