$20-Plus Wines Gain Share in October

Information provided by Wine & Spirits Daily:


“In perusing some data today from IRI we were surprised to discover that wines in the $20+ range were the fastest growing table wine category in the 4 weeks to November 1 (or the month of October) by a long shot. Their growth in October was several percentage points higher than in September, and also seemed to steal some share from lower end wines”.

“The lower priced wines, $8 and under, lost some momentum in October as compared to September, according to four-week food, drug and c-store scan data from IRI. Wines in the $11-$15 declined in October as well”.

“Meanwhile, wines priced $8-$11 gained share in October when compared to September. The top two price segments measured by IRI in this data ($15-$20 and $20+) both made gains, with the $20+ segment doing especially well. In dollar sales, $20+ grew 9.8% in September and 14.8% in October. In terms of volume, $20+ grew 14.2% in September and 19% in October. This is good news for super-premium wines, although it may mean that consumers who typically spent $50 on a bottle of wine are trading down to $20 or $30”.


PoiZ Wine Estate is excited to see our consumers move toward quality product at a moderate price of $20. With so many wines to choose from we thank you for sticking by PoiZ wines during rough times.

We are happy to answer any questions. Email Bobby at bbrower@poizwineestate.com